▸Example AppsFlyer call (the "before")
import AppsFlyerLib
// ATT prompt path — required before AppsFlyer reads IDFA:
ATTrackingManager.requestTrackingAuthorization { _ in
AppsFlyerLib.shared().start()
AppsFlyerLib.shared().logEvent("af_purchase", withValues: [
AFEventParamRevenue: price,
AFEventParamCurrency: "USD",
AFEventParamContentId: sku,
])
}HIPAA's Protected Health Information (PHI) classification covers any health-related data tied to identifiable individuals. Most analytics SDKs accept arbitrary parameters — making it easy to log symptom, medication, heart_rate, or cycle_day alongside a persistent user_id, which is unambiguously PHI. Consult your legal team for HIPAA specifics; Respectlytics's 5-field schema rejects health-category fields at the API.
☑Remove AppsFlyer cleanly
-
1
Remove the AppsFlyer SDK from your build (
AppsFlyerFramework/af-android-sdk/react-native-appsflyer/appsflyer_sdk) -
2
Remove
AppsFlyerLib.shared().start()andlogEvent(...)call sites -
3
Re-check your
Info.plistforNSUserTrackingUsageDescription— if no other SDK needs ATT, remove it (Apple flags apps that ship the key without code that callsATTrackingManager) -
4
Re-check your Android merged manifest for
com.google.android.gms.permission.AD_IDand remove the corresponding<uses-permission>if no other SDK contributes it -
5
Plan how you'll attribute installs without AppsFlyer — Apple SKAdNetwork + Google Play Install Referrer (both first-party, no SDK needed) cover most cases
⇋AppsFlyer vs Respectlytics — no phi collected
| AppsFlyer | Respectlytics | |
|---|---|---|
| Accepts health-related fields (symptom, medication, etc.) | Yes (free-form parameters) | No (rejected by 5-field schema) |
| Joinable to a user identity | — see tool note above | No (session_id rotates every 2h) |
| BAA available with vendor | — typically yes, with restrictions | Out of scope — Respectlytics is designed so PHI never enters the pipeline |
| Apple Health & Fitness Privacy Label tier | Triggered if you log health fields | Not triggered by Respectlytics |
❓Frequently asked questions
What does HIPAA actually require here?
HIPAA's Privacy Rule restricts how Covered Entities and Business Associates handle PHI. The full breakdown is outside this tool's scope — consult your legal team. From a technical posture: ensuring health-related data simply doesn't enter your analytics pipeline removes the surface that HIPAA would otherwise scope.
We're a telehealth app — how do we track funnel completion without health data?
Track the action without the content. appointment_booked is an event name; the doctor specialty, diagnosis, or symptom that led to the appointment lives in your EHR or telehealth platform, never in product analytics. Your product KPIs (booking rate, completion rate, repeat-use rate) compute fine on session-grouped events without per-event health context.
Does Respectlytics sign a BAA?
Out of scope by design — Respectlytics's 5-field schema rejects health categories at the API. There's no PHI flowing to Respectlytics, so the BAA scope is empty. Consult your legal team to confirm this fits your specific compliance posture.
What about wearable / fitness app step counts and heart rate?
Those are health data even if your app isn't a medical app. Apple's HealthKit framework is the right system of record for that data — it has its own privacy model and stays on-device. Product analytics tells you whether the heart-rate feature is being used; HealthKit holds the values.