See which step loses people
Pick the events that make up a flow, in order. See how many sessions reach each step, how many drop at each one, and how long each step takes.
Free for one app and 20,000 events a month, no card needed. The demo runs on sample data, no signup.
Build a funnel from your own events
Choose the steps in the order a session should reach them.
- Steps
- Any events you send, such as signup_started, email_entered, password_set and signup_completed.
- Per step
- How many sessions reached each step and how many dropped before the next one.
- Completion
- The share of sessions that reached the last step.
How long each step takes
The time between two steps, within the same session.
- Median
- The middle time: half the sessions were faster.
- Mean
- The average, pulled up by the slowest sessions.
- 25th percentile
- The quick end: a quarter of the sessions were faster.
- 75th percentile
- The slow end: where hesitation shows.
A step that is slow for the slowest quarter of sessions is often the one to simplify.
A funnel or conversion analysis?
Two tools for two questions.
Use a funnel when
- you know the flow, like signup or checkout
- you want each step's drop-off and timing
- you are measuring a change you made
Use conversion analysis when
- you want the paths you did not think of
- you want to know which events go with converting
- you have no funnel defined yet
One session at a time
Funnels never follow a person across visits.
A session that starts a flow and a later session that finishes it count as two journeys, because sessions are never linked. Measure flows that people usually finish in one sitting.
Questions buyers ask
Straight answers to what teams ask before they choose.
How do I build a funnel?
Choose your event names in the order a session should reach them, such as signup_started, email_entered, password_set and signup_completed. The funnel counts the sessions that reach each step.
What does step timing tell me?
How long sessions take between two steps: the median, the mean, the 25th percentile for the quick ones and the 75th percentile for the slow ones. A long step is often where people hesitate.
What if someone finishes the flow in a later session?
It counts as two journeys, one that stopped and one that started part way. Funnels look at one session at a time, because sessions are never linked.
When should I use a funnel instead of conversion analysis?
Use a funnel to measure a flow you already know, like signup or checkout. Use conversion analysis to find paths and events you did not think to look at.
More of the dashboard
Every view works from the same five fields per event, plus the properties you declared on a paid plan.
Try it on your own app
Free for one app and 20,000 events a month, no card needed. Unlimited apps on every paid plan.