Find what leads to a conversion
Name the events that count as a conversion. Respectlytics shows the paths that lead there, the events that go with converting or not, where sessions end, and how long converting takes.
Free for one app and 20,000 events a month, no card needed. The demo runs on sample data, no signup.
Conversion drivers
Which events go with converting, and which go with leaving.
Boosters
Events whose sessions convert more often than sessions without them. Worth guiding more people towards.
Blockers
Events whose sessions convert less often. Worth a closer look: an error, a confusing screen, a dead end.
Lift is the conversion rate of sessions with the event divided by the rate of sessions without it, minus one, as a percentage: +100% means twice as often. An event needs at least 10 sessions before it gets a score, and anything within 10% either way counts as neutral.
Top conversion paths
The sequences of events that sessions followed before they converted.
Respectlytics looks at every session that included one of your conversion events and counts the most common sequences that led there, up to 10 events long. Each path shows how many sessions followed it.
You do not define these in advance, so a path you did not expect still shows up.
Drop-off points
Where sessions that did not convert came to an end.
For each session without a conversion, the last event before it ended. Ranked by the number of sessions lost there, they show which screens and steps to work on first.
Time to conversion
How long converting takes within a session.
The time from the first event of a session to its conversion: the median, the mean, the 25th, 75th and 90th percentiles, and how sessions spread across time buckets. Below 10 converting sessions the result is marked as a small sample.
Questions buyers ask
Straight answers to what teams ask before they choose.
What is a lift score?
How much more or less often sessions convert when they include an event: the conversion rate with the event divided by the rate without it, minus one, as a percentage. +100% means sessions with the event convert twice as often.
Does a high lift mean the event causes conversions?
No. Lift shows what goes together with converting, not what causes it. Use it to decide what to look at more closely, then test a change.
What are conversion paths?
The most common sequences of events in sessions that converted, each up to 10 events long, with the number of sessions that followed them.
What is a drop-off point?
The last event before a session that did not convert came to an end. Ranked by how many sessions ended there, they show where people stop.
Does this follow people across sessions?
No. Every analysis looks at one session at a time. A purchase in a later session is not linked to the session that came before it.
More of the dashboard
Every view works from the same five fields per event, plus the properties you declared on a paid plan.
Try it on your own app
Free for one app and 20,000 events a month, no card needed. Unlimited apps on every paid plan.