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Replace mParticle Smaller app binary

Replace mParticle to shrink your app binary

Migrate from mParticle to a lighter analytics SDK. Helps developers avoid collecting personal data and ship smaller binaries.

Example mParticle call (the "before")

swift Respectlytics
import mParticle_Apple_SDK

let options = MParticleOptions(key: "YOUR_KEY", secret: "YOUR_SECRET")
options.identifyRequest = MPIdentityApiRequest.withEmptyUser()
options.identifyRequest?.email = email
options.identifyRequest?.customerId = userId
MParticle.sharedInstance().start(with: options)

let event = MPEvent(name: "Paywall Purchase", type: .transaction)
event?.customAttributes = ["value": price, "currency": "USD"]
MParticle.sharedInstance().logEvent(event!)

App-binary size affects download conversion (especially on lower-end devices and cellular networks) and storage pressure for users with full phones. Heavy analytics SDKs (Firebase Analytics, AppsFlyer, Branch) routinely add several MB to the binary; Respectlytics's per-platform SDK is under 100 KB.

Remove mParticle cleanly

  1. 1

    Remove the mParticle SDK from your build (mParticle-Apple-SDK / mparticle-android-sdk / react-native-mparticle / mparticle_flutter_sdk)

  2. 2

    Remove MParticle.start() and MParticle.logEvent(...) call sites

  3. 3

    Critically: review your mParticle output forwarders and decide which downstream destinations you still need data flowing to (most don't — Respectlytics is direct)

  4. 4

    Delete Identity.identify() and modify() calls — those drive the identity merge graph

  5. 5

    Delete the mParticle workspace's mobile input once events have stopped flowing

mParticle vs Respectlytics — smaller app binary

mParticleRespectlytics
Typical contribution to IPA size— see tool note above< 100 KB
Typical contribution to APK / AAB size— see tool note above< 100 KB
Transitive dependencies— see tool note aboveNone (zero third-party)

Frequently asked questions

How much do these SDKs typically add to my binary?

Varies by SDK. Rough order of magnitude on Android (release AAB): Firebase Analytics ~3-4 MB (with transitive Google Play Services), AppsFlyer ~1-2 MB, Branch ~1.5 MB, Mixpanel ~1 MB. Our [SDK Bundle-Size Comparator](/tools/sdk-bundle-size-comparator/) has up-to-date numbers per SDK.

Does binary size actually affect downloads?

Yes — particularly past Apple's 200 MB cellular-download cap and on lower-end Android devices with limited storage. Google's Play Console has internal metrics showing measurable install-rate differences when AAB size crosses common thresholds (50 MB, 100 MB).

How does the size reduction work in practice?

Removing a single ~3 MB SDK from your release build shrinks the binary by roughly that amount. Multiplied by user installs, the cellular-data savings compound. iOS App Thinning handles per-device variants; Android AAB delivers size-optimised installs by ABI / density / language.

Does the smaller SDK come at a feature cost?

Respectlytics intentionally doesn't bundle features it considers separate concerns: no ads, no attribution, no in-app messaging, no A/B testing, no crash reporting. Each of those is a dedicated tool's job. The smaller surface is the deliberate design — you add only what you actually use.

Related migration guides

Track what matters. Collect nothing you don't.

Five-field event schema, RAM-only event queue, no IDFA, no AAID, no persistent user IDs. Helps developers avoid collecting personal data in the first place.