Analytics for dating apps

Learn which steps lead to a first match and a first message, without storing who your users are, who they like or where they are.

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Why dating apps are different

Few apps know more about the people who use them.

Under the GDPR, data about a person's sex life or sexual orientation is a special category with stricter conditions for processing it.
In 2021, Norway's data protection authority fined Grindr NOK 65 million for sharing user data with advertising partners without valid consent.
Precise location in a dating app can put people at physical risk.

What Respectlytics keeps out

Enforced by the SDKs and the API, not by a setting.

No user IDs and no profiles, so no event belongs to a person.
No event properties, so preferences, ages and genders cannot be attached.
Country only. No city, no coordinates, and the IP address is discarded after the lookup.

Events that answer dating questions

What leads to a first match, and to a first message?

profile_completedThe last profile step is saved

photo_addedA photo is uploaded

like_sentThe user likes a profile

match_createdTwo people match

message_sentA message is sent

Never put orientation, preferences or anything about the other person in a name. See the onboarding event plan for the funnel and the calls in each SDK.

Questions buyers ask

Straight answers, including the ones that might send you elsewhere.

Do you store location?

Country only. The IP address is used for a moment to find the country and then discarded. No city, no coordinates.

How should we name events in a dating app?

After neutral actions: profile_completed, match_viewed, message_sent. Never put orientation, preferences or anything about a match in an event name.

What is sensitive in each, and what to keep out of event names.

Health and wellness Keep health signals out of analytics Fintech and crypto No amounts, accounts or identities in events Education and kids' apps No persistent identifier for a child

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This information is provided for educational purposes and does not constitute legal advice. Regulations vary by jurisdiction and change over time. Consult your legal team to determine the requirements that apply to your situation.